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Data: The New Gold Fever
Editor’s note: Felix Rios of Ugam has never submitted a post to me before, but I sure do hope he sends more like this in the future. He nails the vision of the future of our industry that I...
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GRIT Sneak Peek: The Secret To Success In 30 Years Is…
By Jeffrey Henning We asked GRIT participants to select a few voluntary questions to answer pertaining to their views on the short and long-term changes in the industry. For one of those questions...
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The Q1/Q2 2015 GRIT Report Is Here!
The 17th edition of the GreenBook Research Industry Trends Report, using data collected in Q1 & Q2 of 2015, is now available! You can download the report here: http://www.greenbook.org/grit You...
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2015 GRIT Top 50: The 50 Most Innovative Suppliers in Market Research
Beginning in 2010, we decided to start tracking which supplier firms were perceived as most innovative within the global market research industry. This has evolved into the GRIT Top 50 Most Innovative...
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Guest Post: Why Video is about to Cross the Chasm for Research
Editor’s Note: It’s IIeX Week, so expect lots of guest posts from folks attending the event. Kicking things off we have VoxPopMe on the growth of video analysis for insights. Enjoy! By Dave...
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Envisioning 2025: Five Technology Changes That Will Reshape Customer Behavior...
Editor’s Note: While I usually agree with much of what Ray Poynter says, it’s unusual for me to be in complete alignment. This is one of the unusual instances, because I am in 100% agreement with...
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The Top 20 Emerging Methods In Market Research For 2015: A GRIT Sneak Peek
Editor’s Note: The latest wave of the GRIT Report is in the hands of the designers now and will be published in just a few weeks! However, I’m a big fan of releasing sneak peeks of some of the...
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10 Critical Market Trends for 2016
By Dr. Robert Passikoff: As researchers who have eyes only for predictive metrics, we appreciate having a real strategic foundation of insights to help identify trends. So, for the past 31 years,...
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Has Our Focus On Tech Led To No Sociology Syndrome?
By Kevin Gray This morning, I took a quick peek at a few LinkedIn discussion groups and spotted plenty of interesting stuff… RDBMS, Hadoop, Python, Scala… IoT, AI, Support Vector Machines, RFID…...
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How Would Silicon Valley Reinvent Market Research?
By Kristof De Wulf The future has never been more fascinating. 10 years from now, we expect to be able to manipulate DNA the same way as a Word doc, to buy the power of a human brain for just $ 1,000...
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